Many managed service providers (MSP) are looking for new revenue streams for their business to stay competitive in today’s rapidly evolving marketplace. With the ever-growing presence of cloud computing, finding new ways to support clients can be tricky. One solution that could add revenue to your MSP business is to consider partnering with a colocation provider to create some value-added services.
MSP Partnerships with Colocation Providers
If your MSP is looking to offer a value-added product in your line, consider being able to provide your clients high-end, off-site data storage and servers, with top-notch security and infrastructure, alongside your managed services to monitor and keep everything running smoothly. By partnering with a colocation provider, you can do all of this and more.
MSPs who partner with a colocation provider can provide turnkey solutions to many small- and medium-sized businesses looking for dedicated server space, reliable access, and security, and IT support that meets their needs. These types of bundles are scalable for just about any size business, and the monetary benefit for organizations and providers is clear.
Advantages for the MSP’s and Colocation Data Centers
MSP’s can promise dedicated space for their clients’ data storage, and server needs with the added value of managed services when they partner with a colocation provider. When multiple clients are in one space, it makes it easier to handle managed service contracts and troubleshoot when needed. MSP’s can also consider re-selling colocation services in their area as an additional revenue stream, although this equates to a one-time money maker versus bundling services with the rack space, which is a consistent revenue stream.
When partnered with an MSP’s, colocation providers can offer reliable, trusted service to clients who are looking for more than just rack space, giving them an advantage over other colocation centers. All-in-one solutions are ideal for businesses looking to simplify.
Advantages for Clients
Companies can manage risk better by housing sensitive and necessary data securely off-site. Being able to recover from data loss or catastrophe is an essential goal in today’s world, and colocation can provide businesses with peace of mind in this respect. Also, colocation means small businesses do not have to find the capital to build in-house IT infrastructure. When they partner with an MSP, their IT demands are reduced considerably, as well.
Colocation offers companies scalability, which is helpful when you are just starting and experiencing fast growth. Colocation allows for budget planning and flexibility regarding IT needs. IT can be one of the most expensive departments for businesses, so consolidating services under one roof can often significantly reduce costs.
