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1. Navigate to https://vmware.com
2. Click "Login" in the top right hand corner. 
   
   
   
   
3. Click "Sign up now"
   
   
   
   
4. Fill out the personal information neededrequired. You will be emailed a link to confirm your email address.
5. Once you have clicked the link and activated your account, go back to vmware.com and sign in with the email and password you just set up in step 4.
6. Hover over the Downloads tab and click on "Free Product Downloads → Vsphere Hypervisor"
7. Fill out the required fields (again, yes).
8. Once the fields are filled out, you will be taken to to your homepage. Hover over the "Downloads" tab, select "Free Product Downloads" and "vSphere Hypervisor"
   
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9. On the next page, click "Register Now" and fill out the required fields (yes, again).
10. Repeat step 8.
11. You will now see a 25-digit license key on the page:
    
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12. Log in to your ESXi server and click Host - Manage - Licensing.
13. Click the gear and select "Assign License".
14. Paste the 25-digit key and select "Save."

Your ESXi server is now licensed.